I create copy, concepts and strategies for brands that believe in people, progress and protecting our planet.
I imagine that you need to focus on your core business. Thinking about all this stuff you should also be writing is a distraction.
Why work with me?
Nothing is ever perfect, finished, done. I work with organisations that understand this and want to evolve. Learning how to better communicate with your clients, customers or employees – to understand what they want and how you can give it to them – is the first step in this journey.
I have spent twenty years crafting copy for global audiences. This includes writing opinion, features and investigations for newspapers, working agency-side with a roster of clients and working with businesses on a one-to-one basis. This means I have a broad range of vantage points across the sphere of communications.
I have worked with many types of brands but my work centres around food, feminism (you can call this equality or human rights if you like) and the environment. I am an experienced university lecturer (UAL, Goldsmiths) and have masters studies in journalism, communications, international relations and food politics (Cambridge, Goldsmiths, SOAS). One of my early jobs was as The Independent’s first environmental blogger and since then I have interviewed many people working in related fields, from chefs and politicians to artists and authors.
What I can do for you
You might know why you want help with your words or have a feeling that things could improve. Perhaps you want a new email strategy, to tighten up your social media messaging, or to work on tone of voice within your brand guidelines before a new website or product launch. Maybe you’re a talented writer who wants a fresh pair of eyes on your web copy or existing marketing materials.
Are you working out how to better support the people within your own organisation, or fighting for people outside of it? We cannot progress if our working lives stand still.
I’m not motivated by profit so if that’s your bottom line, we won’t be a great fit. Instead I get excited when I help people find ways to improve and enjoy their working lives, and deliver better results to their customers (and yes this will improve profits).